Preview designs to new users to discover what stood out to them

Upload a design. We'll show it to participants for just five seconds. Then we'll ask what they recall. You use their responses to improve your design’s intuitiveness.

Why run this test?

The Five Second Test cleverly assesses your design's intuitiveness.

Discover if your page’s design and copy are distracting from your intended message.

Visitors have little patience and leave quickly if their curiosity isn’t piqued.

How does the test work?

Step
2

Upload your design

It’s as simple as drag and drop. 

We support JPEG, PNG and GIF.

How does the test work?

Step
2

Write your questions

Create up to five questions to ask participants once they’ve seen your design (for just five seconds). 

Determine if your site’s first impressions are what you intended them to be.

How does the test work?

Step
3

Recruit participants

Segment participants to find people just like your ideal users.

Recruit based on age, education, income, and much more.

How does the test work?

Step
4

See your responses

See the raw data — filterable by demographic. Or a full visualization.

Look for commonalities to help inform all your future design decisions.

Get on-demand access to thousands of panelists

150,000+

Designs Tested

250,000+

Questions Asked

6,000,000+

Answers Given